As someone who builds brands for a living, it’s almost laughable how long I’ve put off properly owning my own. I’ve helped businesses clarify their purpose, tell their story, design their future. But when it came to my own? I tiptoed around it. Danced at the edges. Because committing to one thing, the thing you know you’re actually damn good at, can be terrifying.

This rebrand is me committing to how I see the world and how I believe brands should show up in it. Drewett is fuelled by curiosity and delivered with intention. We don’t follow rules for the sake of comfort or convention. We build what feels true. What feels bold. What feels real.