Wizard Drip

A playful brand project rooted in magic, creativity, and a deep connection to surfing.

Why it began:

Wizard Drip started as a personal response to the raw magic of surfing. I wanted to build something that celebrated not just the sport, but the feeling. That spontaneous sense of freedom, weirdness, wonder, and magic that comes when you're fully connected to the ocean.

Building the world:

Rather than stop at packaging, I built an entire illustrated world, where a crew of eccentric surf-side characters (like Grandmaster Daz, Dr Drip, and Lyra the Whale) guide you through a whimsical, waxy world. The visual identity is bold, offbeat, and saturated with storytelling. The physical product, meanwhile, is rooted in earthy, tactile charm, natural wax, printed materials, and a strong analog aesthetic.

Opportunity to collaborate:

Wizard Drip isn’t just a fictional wax brand, it’s a creative platform for surf, skate, and indie brands who want to bring more weird, wonder, and wild storytelling into the mix. If you’re building merchandise, apparel, or looking to collaborate with something magically authentic, please get in touch.